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Reduce Yellow Page
Spending
(212)683-1834

Helping Nexstar Members put advertising dollars to better use

For more information on pay-per-click marketing from New York to California, call (212)683-1834 or e-mail us at Info@reduceyellowpagespending.com.

Think of your website as your electronic salesperson or brochure. It can have a solid message, it can look sleek and professional; however, it will bring you no business unless it is out there in front of the hundreds of prospects searching for your services every day.

Performance Based Advertising

If your business is new to the internet, do not be thrown off guard or intimidated by your competitors who have flashy websites. Chances are high that your competitors paid a graphic designer for what is essentially a glittery business card, which they do not know how to deal out.

We can help you refine your website to be highly marketable without breaking your wallet. Then, we promote your website to your target market and can guarantee that your message will be seen. You will attract and pay for only the prospects whom you want visiting your site.

Here's how it works:

 

We can develop an online advertising campaign in which essential keywords and phrases are ranked at the top of each major search engine such as Google, Yahoo, and MSN. These sites are visited millions of times a day by people who are looking for your business but just have not found you yet. Typically we have our clients ranked on page one of Google for several hundred search terms. These terms are specific to customers that are hot to buy, searching for a specific solution to their problem (i.e. plumbing repairs, electrical upgrades, central A/C installation). This would include core industry phrases and long tail phrases, each with top page positions; phrases that ensure that the searcher is looking to pay--not just browsing around.

Although there are many ways to achieve page one rankings for your site, a well-planned “pay per click” campaign is the fastest and most cost-effective. We combine an approach that utilizes both free organic rankings as well as sponsored listings to optimize your internet marketing effectiveness.

500+% R.O.I. on Advertising is Typical

Steps involved in Phase 1:

1. Analyze your current site for keywords and phrases
2. Review the entire industry for keywords and phrases
3. Define a list of keywords and phrases appropriate for your particular business
4. Expand the list to reach a target market often overlooked, but highly qualified
5. Write ads for individual products and services
6. Write ads for specific ad groups
7. Research appropriate bids for words and phrases
8. Plan advertising budget and goals for your business
9. Set up accounts on major search engine advertising programs
10. Submit ads and bids to search engines

For more information, call (212)683-1834 or e-mail us.

Steps involved in Phase 2:

1. Review traffic for each word and phrase
2. Monitor click-through and conversion rate
3. Analyze bids and ad placement based on performance
4. Begin testing of different ads
5. Increase bids or turn ads off based on R.O.I.
6. Review findings with you or your marketing department
7. Implement ad and bid changes when and where appropriate



Pay-per-click is an extremely cost-effective advertising vehicle in which you only pay for the traffic that views your site. The key to a truly effective campaign is to get top rankings on the profitable words and avoid the phrases that drain your budget through high expense and low conversion rates. The investment in an effective pay-per-click campaign can cost a third of what yellow page advertising costs.

The costs and benefits associated with our experienced Pay-Per-Click program put print advertising to shame.

The above program will focus on creating an extensive list of the "profitable words" and minimize your expenses on the overly competitive terms. In addition, the ad copy focus will be on minimizing "lookers," or people who are "browsing" or otherwise unworthy of your advertising spend. This will yield a lower click-thru rate with a higher conversion rate--simply stated: more purchases and inquiries with a lower advertising expense.

We work directly with each client in order to increase the personal attention that each campaign receives and to ensure personal interaction between the business owners and ourselves. I have a proven track record of success with a clientele that spans from Breast Imaging to Office Supplies to Contractors. A few of our satisfied clients include:

The Following Results ARE Typical:
Alex Minzer, BulkOfficeSupply.com
As a result of our website consultation and pay-per-click campaign, Alex's business has skyrocketed from $0 in sales to $2.5 million in annual revenues in only two years. It is quickly approaching the $3 million mark and will do so by the conclusion of its third year in operation. Alex's company has recently become Customer Certified by BizRate on Shopzilla.com due to our marketing efforts and its continued reliable business.

Bill Raymond, Frank & Lindy Plumbing and Heating
Once Bill discovered the benefits of an effective pay-per-click campaign, he was able to increase his business by 175% while slashing his marketing budget by 67%. He recently won a national award for his success from the Nexstar network of independent electrical, heating, cooling, and plumbing service contractors.

Michael Carlin, MD Building Services
After acquiring us on his team for pay-per-click campaigning, Michael quickly began receiving multiple quality appointments, resulting in significant annual contracts.

Ted Hasle, 4 Star Services
Soon after beginning his pay-per-click campaign with us, Ted was able to lower significantly his advertisement spending while he sent out more service technicians on more service calls.

Our consistently proven reputation —bringing success to businesses—backs our promise that we can grow your business while keeping your marketing expenditures at a controlled and manageable level. We can also consult with you about how effectively to structure your website in order to maximize the number of leads generated from traffic. In an expanding internet age, a strong web presence is quintessential to stay ahead of your competition, while minimizing your costs. We are the ones you should call to ensure it's done right.

You have to spend money to make money, but you don't have to spend THAT much!

Call us today at (212)683-1834 to

cut your costs and build your business, or feel free to e-mail us.

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